MiTerm Admin

Good evening, Kalwin.

Here's your MiTerm business at a glance.

Monthly Recurring Revenue

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↑ +— vs last month

Total Users

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↑ — new this week

Paying Users

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— conversion rate

Monthly Active Users

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— stickiness (DAU/MAU)

Annual Recurring Revenue

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ARR = MRR × 12

Churn Rate (Monthly)

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— churned this month

Avg Revenue Per User

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Paying users only

Expiring in 30 Days

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— critical (≤7 days)

Lost Revenue (Comp Accounts)

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— comp accounts

Signups Over Time

New registrations per week (last 12 weeks)

Plan Distribution

Users by tier

MRR Movement

New · Expansion · Contraction · Churn

Complimentary Accounts by Tier

Free grants — excluded from MRR, shown here for visibility

Top Acquisition Channels

Signups by discount code / college

Users

All registered accounts. Click column headers to sort.

Total Registered

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Free (Student)

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Paying

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Complimentary (Free Grants)

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— lost revenue/mo

Banned

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Email ↕	Plan ↕	Billing ↕	Auth ↕	Signed Up ↕	Last Active ↕	Expires ↕	Code ↕	Status	Actions

Revenue

MRR, ARR, plan economics, and billing breakdown.

MRR

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ARR

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ARPU (Paying)

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Lifetime Value Est.

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ARPU × avg retention

New MRR (This Month)

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Expansion MRR

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Upgrades

Contraction MRR

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Downgrades

Churned MRR

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Cancellations

MRR by Plan

Revenue contribution per tier

Monthly vs Annual Split

Billing interval distribution

MRR History

Last 12 months

Plan Upgrade Paths

Which tier do users upgrade to?

Retention & Churn

Subscription health, expiry pipeline, and cancellations.

Monthly Churn Rate

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Renewal Rate

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Avg Subscription Age

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Months, paying users

Churned This Month

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⚠️ Expiring in 7 Days — Action Required

These users need a renewal nudge email now

Expiring in 8–30 Days

Upcoming renewal pipeline

Already Expired (Needs Cleanup)

Plan_expires_at past but plan not yet reset — pg_cron should catch these

Cancellations Log

Recent cancellation events

Engagement & Activity

Are students actually using MiTerm?

DAU (Today)

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WAU (This Week)

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MAU (This Month)

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Stickiness (DAU/MAU)

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>20% = healthy EdTech

Never Logged In

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Signed up, ghosts

Inactive 7 Days

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Inactive 14+ Days

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Inactive 30+ Days

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How many users at each streak milestone?

Feature Usage by Plan

Which features are used most across tiers

Users Added 0 Courses

Activation failure — signed up, never set up a course

Users Added 0 Deliverables

Set up a course but never tracked a deliverable

Activation Funnel

How many students make it from signup to genuine value?

Signup → Activated

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Added course + deliverable

Avg Time to Activate

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Hours from signup

Free → Paid Conv.

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Benchmark: 2–5% B2C SaaS

Activation Steps

Funnel from signup to fully activated paying user

Avg Days to Upgrade

Signup → first payment, by plan

Users at Plan Ceiling

Hit course/deliverable limit — prime upgrade candidates

Acquisition Channels

Track signups by discount code. Assign codes to colleges to measure channel performance.

Total Codes Created

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Codes Used (1+ signup)

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Total Attributed Signups

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Unattributed Signups

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No code used (organic)

Manage Codes

Create and assign codes to colleges or campaigns

Channel Performance Comparison

Signups, conversion to paid, and revenue attributed per code

Code	College / Campaign	Discount	Signups	Activated	Paid	Conv. Rate	MRR Attr.	Top Plan	Created

Leads

People who showed interest but haven't signed up yet — waitlist joins, demo requests, contact form submissions.

Total Leads

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New This Week

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Converted to User

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Conversion Rate

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Leads → signups

Leads by Source

Where each lead came from

All Leads

Full list, most recent first

Email	Source	Page / Campaign	Status	Received

Waitlist & Beta Signups

People who entered just their email to join the waitlist or request beta access. Separate from Leads — check this list, then mark entries as actioned once you've reached out.

Total Signups

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New This Week

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Not Yet Actioned

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Needs your follow-up

Beta Requests

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All Signups

Most recent first

Name	Email	Year	School	Program	Referred By	Type	Received	Actioned

System Health

Data integrity, auth stats, webhook audit trail, and operational checks.

Auth Provider: Magic Link

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Auth Provider: Google

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Banned Accounts

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Device Limit Exceeded

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Possible account sharing

System Checks

Data integrity and operational status

Webhook Log

Last 10 payment events received

Banned Users

Accounts with banned=true — in-app suspension active